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Bye, Generation Bra: Unstructured Bralettes FTW

In recent times, it may have come to your attention that more people are snapping off their bras in exchange for bralettes. But why? Bralettes are a hybrid garment – a halfway point between the vest top and the bra, designed to have less structure than the standard bra but provide comfort to one’s chest.  Bras, on the other hand, tend to be more structured – they’re designed to give more support and elevation to the breasts.

Bras are so last century

One of the main advantages of a bralette is the comfort they provide which, in the opinion of many women, far surpasses that of the conventional bra. Bralettes are lightweight and often stretchy, meaning they feel gentle on the upper body whilst still providing some structure to one’s boobs. Bralettes are, by design, less restrictive of the breasts and are often described as a ‘healthier’, gentler option for such a sensitive area of the body.

The problem around bras in not so much in their design, but more in their fit, with Harper’s Bazaar estimating that up to 80 percent of women wear the wrong bra size. Resultantly, the wrong bra may cause discomfort, sitting on sensitive breast tissue.

It has also been suggested that wearing a bra at night can affect women’s sleep, as the tight pressure of a bra can result in a decrease of melatonin which is vital for regulating one’s sleep cycle.

Still advocating for the bra?

There’s a surprisingly controversial link between bras and breast cancer. Several studies show that sleeping in and/or general wear of a bra, underwire, or tightly fitting bras suppress lymphatic flow, blocking the drainage of lymph fluid from the bottom of the breast. Some research show improper lymph flow may contribute to breast cancer.


The best of both worlds (support and no restriction) of the bralette is argued to make it one of the healthiest options for many women who still want or need a bra for various reasons. A proper fitting bralette with flexible and breathable materials is a must.

Female-founded in London, UK, we are on a mission to create stunning, well-fitting intimates that that are as comfortable as they are indulgent. Whatever your style, our mix and match collections help you create a distinctive look that is all yours. 


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